Our vision

EL Rashidi El Mizan vision is “Bringing quality nutritious food at a great value to as many people as possible”. Our brand promise is “We meet everyday needs for  food with quality nutritious products that deliver great taste with great value to help people get the best out of their day”

Our mission is to guarantee you great taste, and convenient sweet and culinary products, something we have built over a century of consumer understanding and trust.  As a company, we are committed to sustaining the standards of our products to ensure the satisfaction of our consumers and to continue growing as a regional household brand for generations to come.